When an e-commerce grows, complexity not only increases in the number of products, but above all in catalogue structure.
Thousands of SKUs, technical variations, specific attributes, multiple languages and channels quickly transform an online store into an articulated system, requiring appropriate tools.

When we talk about dropshipping, we tend to automatically think of the B2C world: eCommerce, marketplaces, shipments to the final consumer.
In reality, in recent years, B2B dropshipping has grown equally rapidly, but with profoundly different operating logics.

In recent years TikTok has gone from being an entertainment platform to a true discovery and sales channel.
With the introduction of TikTok Shop, the boundary between content and conversion has further blurred, opening up new opportunities for digital brands.