Guides and strategies for multichannel sales, marketplaces and eCommerce logistics

Online reviews have become one of the most important elements in a customer's purchasing journey. Before choosing a product, service or brand, users look for confirmation: they read the experiences of other customers, compare ratings, observe the number of available reviews and evaluate how authentic those opinions seem.

After clarifying what features must have an e-commerce CMS to manage thousands of products, variants and additions, comes the most delicate moment: choose the right platform.

When an e-commerce grows, complexity not only increases in the number of products, but above all in catalogue structure.
Thousands of SKUs, technical variations, specific attributes, multiple languages and channels quickly transform an online store into an articulated system, requiring appropriate tools.

When an e-commerce project grows, one of the most common mistakes is to consider online store as a self-sufficient system.
In fact, in structured contexts, e-commerce is only one of sales channels, while the real operating heart is the company management (ERP).

In the world of customer experience and process automation, voice is becoming a protagonist. Chat and chatbots are no longer enough: companies are looking for solutions that can talk, listen and respond in real time.