In the context of e-commerce platforms, the choice of the right CMS is a strategic decision that directly affects scalability, performance and capacity of growth of an online sales project.

In modern digital commerce, the problem is no longer selling online.
The problem is getting all the systems involved in the sale to communicate correctly.

In recent years the term omnichannel became central in digital commerce.
However, it is often used in a generic way, confusing it with the simple presence on multiple channels.