How to optimize eCommerce logistics and shipping

How do companies that sell through eCommerce, marketplaces and other digital channels manage logistics today?

To understand it better, dirCommerce is creating the 2026 Observatory on eCommerce and multi-channel logistics, through a short questionnaire aimed at merchants, eCommerce managers, logistics operators, consultants and professionals in the sector.

Logistics is where most ecommerce brands stop growing.
Not because the product is wrong. Not because there is a lack of orders. But because the operational structure that worked with 50 orders a day starts to creak at 200, and collapses at 500. And when logistics collapses, the problem becomes immediately visible to the customer - late delivery, wrong package, made impossible - with damage to reputation that no marketing campaign can quickly repair.

In recent years, sustainability has become one of the most present topics in the business world. More and more companies are talking about reducing emissions, ecological packaging, a sustainable supply chain and environmental responsibility.

In a mature multi-channel strategy, the sale does not end with payment.
The real test of a digital ecosystem is what happens after: order preparation, choice of courier, shipping, tracking, exception management.