the longest and most consolidated marketplaces,  eBay UKcontinues to represent a strategic channel for many eCommerce who want to increase sales, visibility and international presence.

When an e-commerce grows, complexity not only increases in the number of products, but above all in catalogue structure.
Thousands of SKUs, technical variations, specific attributes, multiple languages and channels quickly transform an online store into an articulated system, requiring appropriate tools.

In recent years the term omnichannel became central in digital commerce.
However, it is often used in a generic way, confusing it with the simple presence on multiple channels.