In the context of e-commerce platforms, the choice of the right CMS is a strategic decision that directly affects scalability, performance and capacity of growth of an online sales project.

When an e-commerce project grows, one of the most common mistakes is to consider online store as a self-sufficient system.
In fact, in structured contexts, e-commerce is only one of sales channels, while the real operating heart is the company management (ERP).

In recent years the term omnichannel became central in digital commerce.
However, it is often used in a generic way, confusing it with the simple presence on multiple channels.