In modern digital commerce, the problem is no longer selling online.
The problem is getting all the systems involved in the sale to communicate correctly.

In recent years the term omnichannel became central in digital commerce.
However, it is often used in a generic way, confusing it with the simple presence on multiple channels.

When a company decides to start or renew its online presence, the first question that blocks any strategic meeting is almost always the same: "What platform do we choose? ".