the longest and most consolidated marketplaces,  eBay UKcontinues to represent a strategic channel for many eCommerce who want to increase sales, visibility and international presence.

In the footwear sector, characterized by seasonality, product variants and strong online competition, building a sustainable e-commerce strategy requires solid processes and reliable integrations.

When an e-commerce project grows, one of the most common mistakes is to consider online store as a self-sufficient system.
In fact, in structured contexts, e-commerce is only one of sales channels, while the real operating heart is the company management (ERP).

In modern digital commerce, the problem is no longer selling online.
The problem is getting all the systems involved in the sale to communicate correctly.

In recent years the term omnichannel became central in digital commerce.
However, it is often used in a generic way, confusing it with the simple presence on multiple channels.

When a company decides to start or renew its online presence, the first question that blocks any strategic meeting is almost always the same: "What platform do we choose? ".