How to increase sales and visibility by distributing your catalog on multiple digital channels

Selling through multiple channels allows a company to reach different audiences, increase product visibility and reduce dependence on a single platform. An eCommerce can combine its site with one or more marketplaces, physical stores, social commerce, B2B portals and other digital channels.

Selling the same product on multiple channels does not necessarily mean offering it at the same price everywhere.
An e-commerce site, Amazon, eBay and other marketplaces can have very different costs, commissions and commercial strategies. For this reason, applying a single price to all channels can reduce margins or prevent you from taking advantage of specific promotions and opportunities.

Selling online today no longer means simply choosing between "having an eCommerce site" or "selling on Amazon". The panorama has expanded: traditional marketplaces, promotional platforms, social commerce, vertical channels and hybrid models offer very different opportunities.

Social commerce enters a new phase: videos, creators, live shopping and direct purchasing become part of the same sales path.

TikTok is no longer just a social platform. With TikTok Shop it also becomes an integrated sales channel, where users can discover a product through a video, a live broadcast or a creator and purchase it directly within the app.